Making Things Greener -
Motivations and Influences in the Greening of Manufacturing
Mardie Townsend, Deakin University, Melbourne, Australia
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Studies in Green Research

In 1991, when research for this book began, Australia (like many industrialized nations) was confronting both economic problems, resulting in high unemployment and foreign debt; and the bio-physical environmental problems, relating to Greenhouse gases, ozone depletion, pollution and resource depletion. ‘Greening’ of industry is seen by many in the community as having the potential to solve both sets of problems. However, for this potential to be realised, information is required about the factors which might promote the expansion of ‘green’ industry.

Following a substantial literature review, case studies of thirty companies were undertaken. the case studies centered on the following key research questions:

• Why have the companies involved in this study chosen to be ‘green’ when some companies have not?
• Has the ‘green’ nature of the companies products and/or processes influenced the companies’ success?
• What factors have aided and hindered the companies in their ‘green’ manufacturing?
• What is needed to promote further development of ‘green’ industry?

This book provides some answers to those questions.

Contents
Human behaviour towards the environment – patterns and understandings; 'Green' industry – myth or reality?; Structuration theory – a framework for analysis of 'Green' industry; Methodological approach; Why companies go 'green' – what the literature says; Motivations for the 'greening' of industry – ’insider' views; Help from inside and outside – factors assisting the 'greening' of industry; Hurdles and hindrances – factors inhibiting the 'greening' of industry; A typology of 'green' companies; Tips for growing 'greener' – conditions needed for 'green' industry to expand; Bibliography; Index.

£53.00 / US$94.95 ISBN: 1 84014 385 1 1998 216 pages Hardback

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Making Things Greener - Motivations and Influences in the Greening of Manufacturing Mardie Townsend, Deakin University, Melbourne, Australia Hardback £53.00 / US$94.95

Making Things Greener -
Motivations and Influences in the Greening of Manufacturing
Mardie Townsend, Deakin University, Melbourne, Australia
Hardback £53.00 / US$94.95