Additional considerations for controlling product return
cost for the Retailer:
-
Improving inventory planning and forecasting systems
on the front end, especially for seasonality, can greatly reduce the
potential returns liability.
-
Consider moving excess/damaged product to an
outsourced partner selling in the heavily discounted space. Many of
these companies are very good at online re-marketing. Remember, this
should be financially advantaged over internal programs.
-
Push back on the manufacturer for improvements in
product instructions, packaging and design. Retailers are in a unique
position to collect product return intelligence and feed it back to
the OEM. This feedback is a critical requirement for the OEM to
improve the product.
-
Keep the returns process centrally controlled.
Disseminating control to localities generally adds cost, time and
process inconsistencies.
-
Consider policies that do not encourage consumers to
return.
Additional considerations for controlling product return
cost for the On-Line Retailer:
-
Stop free shipping. Free shipping can encourage
returns that would otherwise not be made by reducing consumer
financial liability.
-
Accuracy of product presentation and specification
can have a major influence on the volume of returns. Investments here
can make significant differences in return rates. Remember, that at
least 70% of the customer base makes decisions through visual
information.
The Other Half of the Reverse Side
Channel returns are only part of the reverse logistics story! They are
getting a lot of headlines today because of their enormous volume, but let
us not forget the other half of the reverse side; "warranty,
post-warranty and end of life products."
How are extended warranties (that used to be called
service contracts) impacting TPMs? Where is post-warranty service headed?
Where do contract manufacturers who are also TPMs fit in? What does the
future hold for the Repair Service Provider in reverse logistics? What are
the repair and logistics dynamics today as manufacturers outsource more
and more and more…?