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Understanding
Supply Chain Event Management
One of the
newest morsels on the tech industry's buffet of buzzwords is Supply Chain
Event Management (SCEM). And though, in the past, enterprise software
buyers seemingly displayed an insatiable appetite for the latest acronym,
times have changed. A tighter economy and jaded IT community have analysts
trying harder to define SCEM and corporate managers working diligently to
understand whether or not they need it.
Unlike CRM and some other popular "techronyms," SCEM hasn't
ballooned into an all-encompassing category of its own with blurry
boundaries. Analysts appear to agree that
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Comprehensive, up-to-date and written from an international
perspective, this Handbook shows you how effective logistics management
can:
• help make more effective use of logistics resources
• improve the flow of material from production to customers
• improve organizational structure, communication and cooperation
• offer improved customer service
• add value to products and services.
The book is divided into easy-to-use sections, with particular emphasis
being given to customer service strategies and requirements, materials
management, and resource optimization.
Reviews
'... the book presents a good mix of strategic overview and hardnosed
advice on planning, management and control' Logistics Today
'... an essential reference' Retail Distribution
'... a book that can be strongly recommended to the practising manager'
International Journal of Logistics Management
'... a fine balance between currently accepted good practice and new
developments' Business Executive
'Dr John Gattorna [is] an international authority on logistics and its
related areas. [This book] provides a comprehensive coverage of all the
areas which together constitute logistics management' Logistics
'... a book written for distribution practitioners by distribution
practitioners who are at the forefront of their respective specialities
within the distribution field' Commerce International
'In a wonderfully detailed and well-thoughtout book, John L Gattorna has
collected the experience of 21 industry professionals and university
professors and shaped them into a great management manual ... If you think
it's about time you re-defined your company, blew off the cobwebs and
presented a sleeker image to your clients, then this book will help you
re-think your business strategy and provide some interesting ideas and
possible routes to success.' Stenna Line Freight, Number 2, 2000
Contents
Foreword. Part I Strategic Issues in Logistics: Overview; Adding value
through managing the logistics chain - John Gattorna; Managing logistics
in a changing environment - John Gattorna; Corporate profitability and
logistics - Philip C Alling and Gene R Tyndall; Developing strategic and
operational plans for logistics - Martin Christopher. Part II Customer
Service - The Driving Force: Overview; Developing customer service
strategies - Martin Christopher; Personalizing customer service strategies
- Stig Ehnbom. Part III Channels of Distribution: Overview; Developing a
channels strategy - John Gattorna; Strategic partnership marketing -
Grahame R Dowling and Chris Robinson. Part IV Logistics Systems: Overview;
Development of optimum logistics strategies - Paul S Bender; Auditing
internal logistics performance - John Gattorna; Management support systems
for logistics including EDI - Kees de Leeuw. Part V Designing and Managing
the Physical Infrastructure of Logistics: Overview; Designing a warehouse
or distribution centre - Gerry Hatton; Materials handling - Gerry Hatton;
Storing the inventory - Gerry Hatton; Order picking - Gerry Hatton;
Building design and layout - Gerry Hatton; Managing logistics facilities -
Keith Campbell. Part VI Materials Management: Overview; Managing and
controlling logistics inventories - Andrew Aschner; Choice of the
transport mode - Alan Slater; Incoming materials management - a case of
reverse distribution - David Farmer; The path of successful implementation
of DRP - Phil Heenan; Materials management in capital-intensive industries
- Martin Mitchelson. Part VII Critical Interfaces in Logistics: Overview;
The logistics interface with marketing - John Gattorna and Andrew Kerr;
The logistics interface with manufacturing - Garry Greenhalgh. Part VIII
International Logistics: Overview; The role logistics can play in
international competitiveness - Gary Davies. Part IX The New Wave in
Logistics: Overview; Business resource management - a framework for
strategic management of the materials flow - Dag Ericsson; The impact of
technology on delivered costs - John Gattorna and Andrew Kerr; Reverse
logistics - the new distribution structure for the 1990s and beyond -
Richard A Lancioni; The human resource factor in logistics - Norman Chorn;
The new logistics organization - Norman Chorn; Index.
About the Author
Dr John Gattorna recently retired after 6 years building and leading
Accenture's Supply Chain Practice in Southern Asia, and was one of the
firm's most respected thought leaders. Previously, he ran his own
consulting firm for over a decade, specialising in marketing, logistics,
and channels strategy, servicing an international clientele. John is
generally regarded as one of the world's leading thinkers in the supply
chain arena, and is also much sought after as a speaker on the
international conference circuit.
John has authored/co-authored 10 books and numerous articles on marketing,
marketing planning, channels strategy, logistics, and supply chain
management. His most recent book, co-authored with Andrew Berger, Supply
Chain Cybermastery, was released at the height of the eCommerce era in
2001, and has since been translated into Chinese. His previous book,
Strategic Supply Chain Alignment, published in 1998, brought a behavioral
dimension to the task of building high performance supply chains. This
book has since been translated into Japanese and will shortly be published
in Chinese.
Although John originally came from industry he has a strong academic
background, and has taught on undergraduate, graduate, and senior
executive programs at the University of New South Wales and Macquarie
University in Sydney; Oxford University; and Cranfield University in the
UK. He is currently Visiting Professor in Supply Chain Management at
Cranfield.
Outside of an intense interest in supply chains John is active in
voluntary work, and when time permits indulges in his other passion, golf,
at The Australian in Sydney, where his handicap is on the way down.
John Gattorna
also has a website
This title is available on inspection to lecturers considering course
adoption, on request. If you recommend a textbook for purchase for a
course of at least 15 students you may keep the book free of charge,
provided you let us know the course name, number of students and the name
of your local bookshop. You can of course return the book to us if it is
unsuitable. Contact Gower
for further information.
Also available in hardback as Gower Handbook of Logistics and Distribution
Management 0 566 09009 0
£35.00 / US$59.95 ISBN: 0 566 07625 X 1994 544 pages
Paperback
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